Anti-Spam Policy

What is Spam?

Spam is unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups. In short, spam is "junk e-mail." As defined by H.R. 3113 and reported by the Subcommittee on Telecommunications, Trade, and Consumer Protection, unsolicited e-mail refers to any electronic message that:

• advertises a product or service for profit
• is sent for other commercial purposes
• is sent to a recipient with whom the initiator does not have an existing business relationship
• or invites the recipient to view content on an internet website that is operated for a commercial purpose

The Building Skills Centre recognizes an e-mail as "spam" if:

• the recipient is unable to easily unsubscribe from the e-mail list
• the transmission contains invalid or forged headers
• invalid or non-existent domain names
• or other means of deceptive addressing, or in the opinion of the recipient
• the transmission and reception of the message appears to give a disproportionate benefit to the sender

What is opt-in vs. opt-out e-mail?

Opt-in e-mail is a web marketing term for promotional e-mail that recipients have previously requested by signing up via a website or special ad banner. Typically, web users are invited to sign up for promotional information about one or more product or service categories. Those who sign up have thus "opted in."

Opt-out e-mail is a web marketing term for promotional e-mail that recipients have not previously requested by signing up. However, for The Building Skills Centre e-mail distributions, the contact's e-mail address must have been provided to The Building Skills Centre by that individual via a The Building Skills Centre website, conference, or trade show. Individuals who have willingly given The Building Skills Centre their contact information via these methods are automatically added to e-mail distribution lists that benefit that individual. Although the individual is added to the e-mail distribution list on the concept of opt-out, the individual is ALWAYS given the opportunity to easily unsubscribe - without being hassled.

What is The Building Skills Centre doing to become "anti-spam?

The Building Skills Centre hopes that individuals find its e-mail communications informative and helpful. However, The Building Skills Centre respects the recipient's wishes for either receiving or not receiving e-mail communications from us. Therefore, The Building Skills Centre has adopted the following as procedures for all of its e-mail distribution communications:

Valid addressing

The e-mail communication will be sent to a single recipient with the intention of it being received by only one individual. The sender address will be a valid The Building Skills Centre e-mail address that is monitored by a The Building Skills Centre employee. Therefore the sender address can also be sent e-mail. The sender address will be relevant to the content of the message being sent.

Valid headers/subjects

The e-mail communication will always have a header or subject that is appropriate and true to the content provided in the communication. The header or subject will not be used inappropriately or give a disproportionate benefit to the sender.

Valid contact information

Any contact information in the e-mail communication will be real and relevant to The Building Skills Centre

Valid subscribe/unsubscribe service

The e-mail communication will always have the "The Building Skills Centre" information at the end. The Building Skills Centre's  website will always provide information on how to subscribe or unsubscribe to any of its e-mail distribution lists. The process to subscribe and unsubscribe is simple, real, and requires only a few seconds.

The Building Skills Centre also has a strict privacy policy posted on all their websites, which addresses the fact that information collected by The Building Skills Centre is not sold, but used internally for marketing and telemarketing campaigns.

Relevant and beneficial information for the recipient

The Building Skills Centre attempts to provide honest information about our company, solutions, products, services, or other information which we feel will be in some way relevant and beneficial to the recipient.

Mindfulness and compliance with company policies

The Building Skills Centre’s e-mail distributions will be mindful and in compliance with its current Privacy Policy as well as its Anti-Spam Policy which is in compliance with current international privacy-policy requirements.